Private Client Philanthropy

It has never been more important for sustained and efficient giving to provide amazing organisations with ongoing and much needed help.

There is no better way than through a Charity account

Smart Giving Charity Counts

A charity account enables you to manage your donations whilst maximising your impact and gaining those all-important tax benefits. SmartGiving™ ( ensures that you just don’t give, but smart give.

We believe that charitable giving should be easier, tracked, managed and tax efficient. 

Why Choose Us

Over 65 years exploring all charitable giving options has resulted in our simple one-stop resource to meet all your charitable giving needs.

From charity accounts to fundraising and payroll giving, we assist and manage thousands of clients including private individuals, companies and philanthropists.

And over the past 10 years SmartGiving™ has facilitated more than £100 million to over 17,000 charities in the UK and worldwide.

Our Ambition

Our ambition doesn’t stop here, our goal is to impact for the better every UK registered charity and many more charities worldwide. As a non-profit organisation with a small and efficient streamlined team, we work hard to ensure that our fees remain the most competitive, and all profits go back to charity.

Lower Fees Higher Rewards

We are also a traditional fundraising platform with lower fees than most of our competitors.

As the world gets back to the new normal, what has not changed is the ingenious and innovative ways to fundraise that have truly stretched boundaries, pushing the age, ability, and attitude to giving.

It does not have to make the news to deliver much needed funds and hope – there is no reason why we can’t all be inspired – and using SmartGiving™ would be the most effective way to do this.