Mission Statement

To contribute to society through the pursuit of giving, working in partnership with individuals, companies and charities’ maximising impact by fulfilling and facilitating their charitable giving needs.


  • To inspire and empower individuals and companies to give more effectively, helping to transform lives and communities.
  • To support and guide all donors at every stage of their philanthropic journey enabling efficient and effective support to charities.
  • To work in partnership with individuals and companies, helping them to engage in charitable activities to enhance engagement and corporate social responsibility.
  • To explore tax-efficient and money-saving charitable giving with finance and legal professionals on behalf of our clients.
  • To build a self supporting online system underpinned by one-to-one customer to ensure seamless end-to-end giving.


  • Build a Giving Community – Combining efforts in charitable activities brings people together to share their voice and work jointly for a greater impact in driving change.
  • Deliver Outstanding Service – Providing quality products and services that meet clients’ needs on every step of their journey.
  • Embrace and Drive Change – Continuously review and develop creative solutions to improve the ability to facilitate and grow with the times.
  • Inclusive and Impartial -Respectfully interact and embrace all external communities and diversity within the workplace.
  • Win with Integrity – Passionate about becoming the unrivalled industry leader in charitable giving, achieving results for clients, charities and communities.